Digital Marketing Coordinator

SurePrep is seeking an experienced, talented and driven Digital Marketing Coordinator who will work with our marketing team on online marketing campaigns. Our ideal candidate is passionate about internet marketing, technology, and social media and will use them to drive business growth. Candidate must be proficient in SEO, web advertising, social media, web analytics, and e-mail marketing. Duties and responsibilities may include:

  • Help create, launch and monitor online campaigns to build awareness and lead generation goals
  • Perform on-page and back-end SEO optimizations to improve visibility and increase organic traffic
  • Create trackable email campaigns and initiatives and monitor performance
  • Develop A/B test strategies on digital campaigns to increase open rate, click thru rate, engagement and conversion
  • Communicate and work collaboratively with sales & marketing teams including third-party vendors
  • Track metrics and manage reporting to inform future strategies
  • Schedule and publish digital & social content across Facebook, Twitter, Instagram, YouTube, and others when needed
  • Work with marketing team to develop creative assets where needed (images, videos, gifs, digital ads)
  • Collect and evaluate data as needed on campaigns and for monthly reports
  • Contribute ideas and participate in brainstorms throughout campaign ideation and execution
  • Carry out other digital marketing activities as needed
  • Keep abreast of existing and emerging marketing trends to identify new channels


Candidate must be proficient with the following tools:

  • WordPress
  • Salesforce
  • Google Ads/Analytics
  • HubSpot or similar marketing automation system
  • Microsoft Office (Excel, Word, PowerPoint)
  • ABM


Candidate must possess the following skills and abilities:

  • Strong writing skills and the ability to compose and edit copy
  • Strong, professional verbal communication skills
  • Ability to juggle multiple tasks and demands


Education:

  • Bachelor’s degree required
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